Hot Tips for a Cool Summer: How Local Businesses Can Thrive

June 26, 2025

Summer in New York brings more than just warm weather - it brings exciting opportunities for local businesses to grow, engage, and strengthen their community ties. Whether you operate a storefront, café, salon, or service-based business, Ridgewood Savings Bank is here to help you make the most of the season with tips that help you to focus on what matters most: your customers.

Offer Summer Promotions with Seamless Payments:

Customers enjoy seasonal specials—from "buy one, get one" deals to discounts on the hottest days. With our Merchant Services, your checkout experience remains just as smooth. Experience secure, convenient payment options both in-store and online.

Refresh Your Presence—Online and In Person

Update your storefront and social media to reflect the summer vibe. A seasonal refresh can help boost foot traffic and potentially increase online engagement.

Host a Customer Appreciation Event

Show your gratitude with a summer-themed event. Serve iced drinks, offer exclusive discounts, or invite a local artist to perform. It's a great way to create memorable experiences and keep customers coming back.

Stay Connected with Your Community:

As a community bank, we know the power of local connections. Here are a few ideas to help you engage with your neighborhood this summer:

• Sponsor a booth at a local street fair or farmers market
• Partner with neighboring businesses for cross-promotions
• Participate in or host community events to connect with loyal customers

Need inspiration? Browse our #RidgewoodLocalBiz features on Instagram or LinkedIn to see how other local businesses are making an impact.

At Ridgewood Savings Bank, we"re more than just a bank—we’re your business partner. From SBA Loan financing options to flexible online and mobile banking tools, our Business Banking team can provide personalized solutions to help your business thrive all year long.

Let’s make this your most successful summer yet.

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